PR Campaign: Sephora Accelerate “Beauty Bridges: Rituals Across Realities” Campaign

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Objective: Increase awareness and consumer loyalty for the Sephora Accelerate program by highlighting the cultural significance of beauty rituals and driving sales of founder products.

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Approach: Developed an integrated campaign centered on storytelling, featuring Accelerate founders and diverse influencers sharing personal beauty rituals through video series, social media challenges (#SephoraSacredRitual), and an interactive microsite. Supported by earned media outreach and branded content to build community, celebrate cultural diversity, and foster brand engagement.

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Outcome: Launched a multi-platform initiative designed to boost social engagement, deepen consumer connection to the Accelerate program, and drive a measurable increase in product sales and brand sentiment.