PERSONAL PROJECTS

Objective:
Reposition family law by elevating Jennifer S. Wiesner, aka the Law Diva, as a fierce yet compassionate attorney. The goal was to increase consultation bookings and rebuild trust in legal advocacy among women navigating divorce, custody, or parentage cases.

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Approach:
Blended strategic branding with consumer research to build a bold, client-first identity grounded in honesty, protection, and feminine intuition. Developed a full campaign including logo and website design, brand messaging, media flow structure, and a six-week content calendar with educational, behind-the-scenes, and culturally relevant content.

 

Outcome:
Delivered a compelling pitch deck that secured the client partnership and laid the foundation for an ongoing campaign rollout. The work clearly mapped market opportunity, brand strategy, and execution plan; demonstrating the ability to translate insights into storytelling, craft a distinctive voice in a traditionally rigid space, and connect authentically with a vulnerable target audience.