M&Ms

Advertising Campaign: M&M’s “Bring Back the Magic” Campaign Deck

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Objective: Reconnect the M&M’s brand with young adult consumers by leveraging nostalgia and highlighting the timeless joy of the product beyond childhood.

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Approach: Developed an audience-driven campaign that uses relatable life moments and storytelling to position M&M’s as a comforting, versatile treat for adults, inviting them to rediscover the magic and playfulness of the brand.

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Outcome: Produced a creative strategy deck that reimagines M&M’s for a new generation, emphasizing emotional resonance, brand loyalty, and the lasting power of simple joys.