PR Campaign: LatinX & Airbnb

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Objective: Create a culturally resonant campaign for Airbnb targeting U.S. Gen Z Latinx audiences.

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Approach: Designed a multi-channel strategy featuring immersive pop-up activations, curated stay experiences, and dynamic social media engagement to foster meaningful connections with bicultural Gen Z consumers.

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Outcome: Delivered a cohesive, scalable campaign framework that authentically celebrates Latinx identity and offers flexibility to accommodate varying budget levels, positioning Airbnb as a brand that emphasizes cultural belonging and stands with Gen Z in the rooms they exist in.